We are working with IIFL finance for their Radio campaigns and Regional TV campaigns, Client had done radio campaign across India but was not happy with the response.

We pitched the client a radio plan with a detailed study of the branch list across India and suggested stations in each market with detailed study of the Rjs and their profile and helped them map it with the TG they target, Budgets were also allocated according to the size of the branches as per business and number of branches per city.

We also did some innovative activities like Branch visit by Rjs and interaction with the customers.

The client is a regular advertiser on Radio for all their tactical campaigns across India.