Cinema Advertising
Cinema ads are short ads that play before the trailers and movie start. They roll while audiences are entering the movie theater, finding their seat, and getting settled in the theater.
Advantages of Cinema Advertising:
- Deep impact
- It is selective and flexible
- Mass publicity
- Versatility
Possibilities Of In-Cinema Advertising
On-screen slides:
On-screen slide booking has been India's leading multiplexes and single-screen cinemas for marketing.
Seat Branding: Customers' chairs have advertisements placed behind them, improving brand exposure and sales opportunities.
On-Screen Ad Films:Bringing companies to the forefront by displaying on-screen advertisements that emphasise them with larger-than-life displays.
Sampling:
Flyers, vouchers, and mini-applications are used to get advertisements directly into the hands of the desired audience.
In-lobby Signage:Hoardings, posters, kiosk marketing, restroom branding, window clings, floor graphics and lobby screens are all examples of promotional materials.
Box-office Branding: Ticket Jacket Ads, Display Ads, Posters, and so forth are getting right into the hands of moviegoers.