Media strategy, as used in the advertising industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages. Media Strategy

Media planning is the process of identifying and selecting media outlets – mainly Newspapers, Magazines, Tv and Radio stations in which to place paid advertisements. Media planning develops a coordinated plan for a particular client according to his/her budget. Media Planning involves :- Target audience, Market, Reach, Average Frequency, Media selection, Scheduling, Budget consideration.

Radio allows you to target your message to specific groups. Some stations are after the widest possible audience, but many point to niche markets, such as adolescents, sports fans, news junkies, political conservatives, university students, educated people, or fans of any kind of music. Advertising a smaller station could cost more individual listener, but have

TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time, it reaches viewers when they’re the most attentive. It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility. Television advertising involves

Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums. Newspaper more effectively reach smaller, niche audiences, including those in specific geographical areas. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications. Print advertising involves :- Cover page, Quarter, Half or